Singapore Art Museum (Branding) by Yee Dang Tay
2016 - 2017, Golden A' Graphics and Visual Communication Design Award Winner
The inspiration came from my childhood memory when I used to connect lines between the two numbers step by step in order to reveal the image as a whole. By connecting the number dots, it helped me to develop not only my technical skills, but also imagination as I see the overall image and how it could be achieved through just a simple way of connecting the two dots.
The concept for the branding is to help the people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, in order to help them to discover and build their child-like curiosity and interest for creative experimentation and art.
Design Challenges
The challenge is to incorporate the interactivity part into the design, coming out with ideas of how the audiences can interact with it. It is important to make it visually pleasing while simplifying the design also in order to give them the space to interact and complete some of the design pieces with their own artworks. And also to make sure that overall identity system is flexible yet recognizable.
Production Technology
For some brand products such as calendar and table, acrylics are pasted on top of them so that the audiences can illustrate on those acrylics and erase them later. The acrylic for the table is set as an example. It is better to use a transparent heavy glass since it can stay still and firm on the table for actual production.
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