Taiwan Black Tofu Brand Design (Corporate Identity) by U VISUAL COMMUNICATION
2016 - 2017, Golden A' Advertising, Marketing and Communication Design Award Winner
The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.
Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.
Design Challenges
U VISUAL COMMUNICATION did not encounter any design challenges while designing the award winning Taiwan Black Tofu Brand Design Corporate Identity.
Production Technology
From an engineering point of view, the Taiwan Black Tofu Brand Design Corporate Identity by U VISUAL COMMUNICATION is a good example of a highly-developed project.
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