Wheat (Youth Arts Hotel) by Rita Chow
2016 - 2017, Golden A' Interior Space and Exhibition Design Award Winner
Inspiration
Hangzhou, a city enjoys a long history, modern civilization and striking features. How could it be possible missing a starting point that makes tourists excited about the trip to Hangzhou even when booking hotel on Ctrip. Target customers of Wheat Youth Arts Hotel are young people or people who think they are still young. The goal is to design a hotel which itself will flirt with tourists, and a place welcomes tourists to tease at each other.
Creativity
Upon approaching, two simple words “Mai Jian (Wheat)” could be seen on the small, simple and white door of the hotel. The designer creates a small lobby at the door; guests need to go through the small lobby when they see the name of the hotel, and then they will arrive at the hall. At the end of the small lobby, instead of using decorations like traditional pictures and work of art, it is a vertical display of all necessary supplies for hotel guest room.
Design Challenges
The designer creates a small lobby at the door; guests need to go through the small lobby when they see the name of the hotel, and then they will arrive at the hall. At the end of the small lobby, instead of using decorations like traditional pictures and work of art, it is a vertical display of all necessary supplies for hotel guest room. All the items are painted into white and sealed with glass to form a showcase. At the exterior side of the glass, it is the word “hallo” in orange-yellow. It makes people feel like that all items in the guest room are gathering here to welcome future guests.
Production Technology
Entering the the lobby, the space looks like a study and a living room. Book shelves are against four walls, the white wall and glass folded-paper styled partition separate the resting area from the book shelves. The big dog in front of the bar is like a hospitable steward who welcomes the guests on behalf of the host, and the chain fastens him has become a queue line. The designer uses Chinese checkers to describe people, so he decorates a map of the world on one of the walls using Chinese checkers, which carries a message that the hotel welcomes friends from all over the world to gather here. Also the designer uses Chinese checkers to represent the service personnel of the hotel, thus Chinese checkers- like stools are designed. Sitting on them, makes guests feel like being served.
       
     
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