The Landscape The Tropics Never Had (Identity) by QINGYU WU
2017 - 2018, Golden A' Graphics and Visual Communication Design Award Winner
Inspiration
Inspired from the photography of this album cover, it called Desserts by artist Li Gang. In his work, the hair was randomly swept up and mixed with plaster, according to traditional construction methods, to produce anonymous construction materials. I used western and eastern typefaces which both have similar structure as the sculpture in the background photography. For example, using the tenuous Chinese fonts to represent the hair in the sculpture and the odic atmosphere of the music.
Creativity
Chui Wan is an experimental psychedelic rock band who asked me to create art work for their new album, The Landscape the Tropics Never Had. I created this bilingual visual identity draws upon the soft tone of photography and the unique mix of calligraphic and typographic form to represent the tracks ambiguous, poetic, and textural melodies. Created artwork for the CD, cassette tape, t-shirts, posters, banners, and the 12-inch record, which was included with a limited edition press of the vinyl.
Design Challenges
I would say the hardest part of this design is not type setting, correct colors, and visual refinement. I have come to realize the hardest part of design is figuring out the concept, strategy, content, and flow. Especially, testing concepts, and doing the whole thing over again. It's the hardest part for me.
Production Technology
The beautiful cover photography created by Li Gang at Galerie Urs Meile in Beijing. I created the bilingual visual identity draws upon the soft tone of photography and the unique mix of calligraphic and typographic form to represent the tracks’ ambiguous, poetic, and textural melodies. All work was start from a pencil sketch into a digital file for processing using a scanner, Adobe Photoshop, Illustrator, and Indesign. These sketches became a reference point for the final work. I worked, experimented, and tested different ideas always relate with the music itself and the meaning of the lyric from the songs. At the same time, worked on printing production and communication with the client and the band. All physical products will be published and released on September 1, 2017 on Maybe Mars Record in Beijing.
       
     
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