Twenty Twenty (Packaging Design) by Panos Tsakiris
2017 - 2018, Golden A' Packaging Design Award Winner
Twenty-twenty vision (noun). perfect sight, especially as measured by a standard test. The main inspiration for this project was the effect alcohol has on the brain and consequently the eyesight. The typeface and graphic elements were created based on this very idea. Specifically, 'alcohol slows the pace of communication between neurotransmitters in the brain. The delay in communication between the brain and the eyes means that they are not able to function effectively which weakens the eye muscle coordination. This is what causes distorted or double vision.'
Brief 'Create a brand for the Riley brothers' drink. You will need to consider everything, from the branding strategy to the design to the packaging.' Riley and Riley Ltd. sell a drink that promises to prevent hangovers. It is a mix of vitamins, rehydration salts, amino acids that break down toxins, caffeine and one secret ingredient. The company was founded by two brothers (Tom and James Riley) from Yorkshire.
Design Challenges
The ethical part of the project was the biggest challenge.
Production Technology
Recycled and recyclable plastic (potentially made from recycled spirit labels or bottles). (coca cola case study)
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