One in Motion (Surteco Fair Stand) by SURTECO DECOR GmbH
2017 - 2018, Golden A' Interior Space and Exhibition Design Award Winner
Surteco is a brand network with clear vision. New additions, trends and innovations of the strong alliance of brands should be shown. Stability, Growth, Openness, Reliability and Trust were the values to present. In order for the core competencies and to stand out better from the competition, it was important to generate a big picture. The aim was not simply to present areas of expertise. We wanted to bring them to life in a tangible, emotional experience.
550 square metres of inspiration The strength of SURTECO should be represented as an expansive brand sculpture, a big picture. The Inspiration was a fanned-out book which stands for openness and offers new content on each page. An expanded fair stand was built with trees reaching five metres into the vertical space unfolded the imposing diversity of the product range. Visitors embarked on a transformation between opportunities, a voyage of motion. In keeping with the promise of this year: ONE in Motion.
Design Challenges
The main challenge was to provide a joint direction for 7 brands under one roof by highlighing the expertise in design and technology. Different target groups, different brands and different corporate designs - these requirements have all been combined.
Production Technology
From an engineering point of view, the One in Motion Surteco Fair Stand by SURTECO DECOR GmbH is a good example of a highly-developed project.
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