Solaris (Visual Identity) by Alexander Kirzhbaum
2017 - 2018, Golden A' Graphics and Visual Communication Design Award Winner
I was inspired by the outer space and the concept of traveling between galaxies in a millisecond.
Solaris is an interactive multimedia exhibition with installations and rides about outer space. It allows visitors to feel the scale of the universe while they are discovering space like an astronauts. Solaris ‘teleports’ visitors right into space within seconds. So I used teleport metaphor in it’s identity.
Design Challenges
The challenge was to expand the initial idea. At the beginning, there was only a man entering a portal. During the creative process I found that besides the man other terrestrial creatures may also enter the portal and leave Earth. Another insight was that extraterrestrial creatures can come to our planet and exit from the portal.
Production Technology
Posters, business cards, tickets, merchandise
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