The Experience Floor (Multifunctional Space) by Therese Virserius
2017 - 2018, Golden A' Hospitality, Recreation, Travel and Tourism Design Award Winner
Art played an essential role in conveying a sense of creativity in The Experience Floor. Belgium has a long and storied history with comics, as the country responsible for such classics as The Adventures of TinTin and The Smurfs. Virserius Studio wanted to reference that cartoon tradition and style with an eye to bring it to new generations.
The Experience Floor at Hotel NH Brussels Bloom signaled confidence in Belgium's hospitality industry, which took a hit after the terrorist attacks. The opening of the space also coincided with Bloom's 10 year anniversary as an art hotel.
Design Challenges
NH Brussels Bloom sold space for events before the project formally began, based on the concepts alone. As a result, there were very tight deadlines to be met, so that the hotel did not lose sales that were particularly important during this uncertain time. Also, the floors are large but also subterranean, so another challenge for this project was to make the spaces as bright and lively as possible.
Production Technology
Each aspect of The Experience Floor was carefully conceived by Virserius Studio with art curation and consulting by Imaggo Production.
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