Noerden Smart Watch City (Professional Hybrid Smart Watch) by Yunfan XIA
2017 - 2018, Golden A' Jewelry, Eyewear and Watch Design Award Winner
Inspiration
Designed for young business travelers who don't want to sacrifice style over functions. CITY is meant to help them to find work-life balance by following them everywhere from the gym to the boardroom.
Creativity
With Invisible Tech hidden behind the elegance of European watch design, CITY marks a new era in fashionable tech-cessories. This professional hybrid smart watch with a one-year battery life never needs to be charged and goes beyond 24/7 activity tracking with a myriad of smart assistant features to encourage young business travelers to be more active and simplify their busy lives.
Design Challenges
How to answer the needs of a consumer base that seeks a healthy lifestyle while still maintaining a highly active work life. How to make the smart usage scenario easier without changing normal watch-use habits. How to respect traditional watch design while simultaneously integrating smart functions that modern consumers are coming to expect in a wide range of products. How to find solutions to making the battery life as long as possible (currently one year which is 20 times longer than other smartwatches).
Production Technology
Swiss movement, stainless steel case, sapphire glass, second hand, Luminova hands, waterproof to 5ATM/50 meters, 1-year battery life using all functions, goal achievement/notifications display
       
     
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