Outdoor Man (Commercial Display) by Chia-Yen Hung
2017 - 2018, Golden A' Interior Space and Exhibition Design Award Winner
OUTDOOR MAN’s logo, the triangular fingerprint, symbolizes people and natural environments. Resembling the shape of tent, the logo figuratively represents goods as well.
To reflect the purpose of life in the physical decorations in the shop, OUTDOOR MAN advocates the genuine but elegant characteristics that express the environmental-protection notion, which uniquely displays the charms of the shop by suggesting mundane life style.
Design Challenges
The idea of logo expresses the anticipation that the intimate connection among people, goods and environments inspires us to find the meaning of life.
Production Technology
To present the idea of logo in the layout of the store, the designer categorizes the areas in the store by functionalities, of which the design style is pleasant, and the wood colors signify the plain quality of life.
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