Jus Cold Pressed Juicery (Drink Branding and Packaging) by M — N Associates
2017 - 2018, Golden A' Packaging Design Award Winner
Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS is the pioneer to break the barrier, therefore, the challenge is huge.
JUS (short for Juice Up Saigon) is a raw, cold-pressed juice company. Founded in Sep 2015 by three people sharing the same love for a healthy life, their journey starts from Saigon, one of the most busiest city in Southeast Asia. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because they believe that nutritious and delicious juices could be made practical and ready for everybody.
Design Challenges
It's not an easy task to spread minimalism around town, and especially Vietnam, not to mention cold-pressed juice is still a completely new product. Our team was taking a mission of maintaining art direction alongside with internal marketing team, for promotion, collaboration and expanding the markets. After two years, the brand was standing out completely and known as the best local brand for cold-pressed juice.
Production Technology
Based on the concept of equilateral triangle of yoga that connects body, spirit and mind together, we created an unique equilateral triangle bottle shape. We're choosing PET bottle to well-reserved the juice and easier for transferring from lab to stores.
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