Miller's Batch (Brand Packaging) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Food, Beverage and Culinary Arts Design Award Winner
Inspired by Quaker's rich heritage of nearly 140 years of oat expertise, Miller's Batch is rooted in high quality regionally sourced select ingredients. It defines a new category space as an elevated product line under Quaker. The design challenge was to develop a niche and premium proposition for a portfolio of organic and non-GMO products that would highlight Quaker's rich story and heritage. We created a wholly original design across structure and graphics, leveraging this heritage in a contemporary way.
Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Miller's Batch Brand Packaging.
Production Technology
From an engineering point of view, the Miller's Batch Brand Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
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