Pepsi Moments China (Augmented Reality Ltd Ed Cans Campaign) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Food, Beverage and Culinary Arts Design Award Winner
Pepsi celebrates moments of contagious excitement, passion and uniqueness. The cans feature icons combined with expressive typography that signify moments that ignite action, both locally and globally. No matter what the occasion, big or small, the Moments Campaign captures the moments that make us feel alive.
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Pepsi Moments China Augmented Reality Ltd Ed Cans Campaign.
Production Technology
From an engineering point of view, the Pepsi Moments China Augmented Reality Ltd Ed Cans Campaign by PepsiCo Design and Innovation is a good example of a highly-developed project.
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