Maker Oats (Brand Packaging) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Packaging Design Award Winner
Brand identity and user experience were inspired by Scandinavian simplicity. The design language embraces simple geometry paired with clean iconography and san serif letterforms while also translating traditional premium cues into a modern interpretation. Simple, natural, and high quality are the design principles we use to create the Maker brand. Black and white with an intense hit of color. Simple iconography to communicate. A few little moments of delight to show you how thoughtful we are.
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of premium materials was purposefully done to shift the conversation from just another oatmeal to a breakfast experience. Glass jars showcase the curated real ingredients and reinforce the message of delicious convenience.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Maker Oats Brand Packaging.
Production Technology
From an engineering point of view, the Maker Oats Brand Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
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