Pepsi China Cny Year of The Dog (Brand Packaging) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Food, Beverage and Culinary Arts Design Award Winner
The 2018 Pepsi China Chinese New Year Limited Edition Can honors the spirit of the Chinese New Year in combination with Pepsi's youthful, "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their personality traits. The result is an impactful, daringly aspirational brand experience that resonates emotionally with the consumer.
The uniquely hand crafted illustration, in addition to the Limited Edition availability of the can (the whole collection was only available on Ecommerce platforms), made the Pepsi China CNY Limited Edition Can one of the most desired items during the 2018 Chinese New Year festivities.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Pepsi China Cny Year of The Dog Brand Packaging.
Production Technology
From an engineering point of view, the Pepsi China Cny Year of The Dog Brand Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
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