Pepsi X 7up Chinese New Year Lto Cans (Brand Packaging) by PepsiCo Design and Innovation
2017 - 2018, Golden A' Food, Beverage and Culinary Arts Design Award Winner
The Pepsi & 7UP Malaysia Chinese New Year Limited Edition Cans celebrate the spirit of the Chinese New Year with a series of 4 limited edition cans, designed to connect emotionally with consumers during one of the most traditional and important festivities of the year. The unique execution of these pop art illustrations, coupled with the limited time availability, made the Pepsi & 7UP CNY series one of the most desired items during the Chinese New Year celebrations.
The creative direction contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols-plum blossoms, fish, lanterns, firecrackers-are carefully concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
Design Challenges
PepsiCo Design and Innovation did not encounter any design challenges while designing the award winning Pepsi X 7up Chinese New Year Lto Cans Brand Packaging.
Production Technology
From an engineering point of view, the Pepsi X 7up Chinese New Year Lto Cans Brand Packaging by PepsiCo Design and Innovation is a good example of a highly-developed project.
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