Nordic Bravery (Label and Packaging) by Oleksandr Pogrebniak
2017 - 2018, Golden A' Packaging Design Award Winner
The severe and at the same time unusually beautiful nature of Scandinavia, picturesque Norwegian mountains and deep fjords, Finnish lakes with crystal clear water, mythology of the ancient Scandinavians inspired the designer to create this project. In the designer opinion, this design is unforgettable and outstanding among other designs of beer, in which the focus is on the font, not the graphic illustration.
The main distinguishing feature of this project is the emphasis on visual perception of the drawing, showing the origin of the beer. While working on the label, the designer decided to use the minimum of the text and make the main emphasis on the image itself of a brave and fearless warrior. Viking helmet is a stylized image of the Norwegian mountains. This image is the embodiment of courage, which the consumer wants to enjoy while drinking this beer.
Design Challenges
Oleksandr Pogrebniak did not encounter any design challenges while designing the award winning Nordic Bravery Label and Packaging.
Production Technology
Paper label on glass bottle, beverage cans, and cardboard package
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