Blue Whale Café (Café Branding) by Yunjin Jung
2018 - 2019, Golden A' Graphics and Visual Communication Design Award Winner
Inspiration
Inspired by blue whale which is largest animals ever known to have lived on Earth. The Blue Whale Café was created as a motif to help the endangered species get closer to the people and raise awareness about ocean animals.
Creativity
The ocean is the largest ecosystem on Earth, it is the planet's life system. The Blue Whale Café supports organizations working to protect the ocean. Friendly educate moms and kids about ocean in daily life. The more you visit The Blue Whale Café, it help kids bring ocean conservation to their school. Bring your own tumbler or mug cup, The Blue Whale Café will give you a discount on your order.
Design Challenges
The main challenge was to create a playful and attract attention package that shows a concept of the product. The elements of storytelling was added by ship and giving the blue whale a friendly and adventurous. The colors and illustrations also achieved the adoring aspect.
Production Technology
Steel Top Open - Vacuum Packed
       
     
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