Studio I (2d Animation) by Wim Dijksterhuis
2018 - 2019, Golden A' Movie and Animation Design Award Winner
I was inspired by several artworks in the Stedelijk Museum Amsterdam and the bright colour and contrast in them. This fitted the theme of inclusion, because we needed to show how many different, colourful, people exist in our society. The clean and bright illustrations also draw focus to the message and theme of the animation.
This animation was created for STUDIO i, the platform for inclusive culture of the Stedelijk Museum Amsterdam and the Van Abbe Museum Eindhoven. The goal was to call attention to the theme of inclusion, spread awareness and introduce inclusive thinking among museum workers. The design of the animation is clear and bright, and features inclusive characters. The video was released on the platform’s website, and promoted through social media of the affiliated museums, and shown on conferences
Design Challenges
As STUDIO i is the platform for inclusive culture, the story and illustrations of the animation should be inclusive as well. The main challenge was to incorporate this into the story and illustration. In order to address this we used an open storyline that raises questions rather than stating dry statistics, and in the illustrations we focused on designing intersectional characters that do not just represent stereotypical groups in society. The colour palette was decided with this in mind as well.
Production Technology
The project was realized using Illustrator and After Effects, some scenes involving perspective changes were previsualized in 3D or 3D renders were used as a basis for the 2D animation.
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