Avgoulakia (Eggs Packaging) by Antonia Skaraki
2018 - 2019, Golden A' Packaging Design Award Winner
Inspiration
Enchanted by the power of stories, the designers wanted to create a visual narrative about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs.
Creativity
When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what the designers had to create for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern and playful way. The chicken or the egg dilemma is commonly stated as: Which came first, the chicken or the egg? Well, in these packages, the chickens definitely had to steal the show! That’s how a human touch was added to the packaging, enriched with vivid, bright pops of color that brought a bit more of a modern twist.
Design Challenges
The challenge was to create playful, fun and modern packages that would attract all consumers.
Production Technology
Paper boxes (paper: 300gr.), CMYK.
       
     
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